WITH THEIR NATIONAL CONVENTION fast approaching, Democrats are borrowing a social media tactic from retailers to convince voters to buy what the party is selling.
The Democratic National Convention Committee said today it’s working with Curalate, a startup that typically lets people shop for products they see in photos and videos on Instagram and elsewhere. But for the Democratic National Convention in Philly this coming July, Curalate’s DNC page will gather photos and videos in and around the convention that people can click through to, say, get more information on a plank in the Democrats’ platform. They’ll be able to register to vote or view a livestream of what’s happening at the convention at that moment. After the convention is over, Curalate will help the committee analyze what worked on their social media feeds just like any other brand, via metrics such as clickthroughs and impressions generated. For the full article click here
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